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Certification Program

Experiential Narrative Practice

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Feel the Story. Move the Story. Transform the Story.

Learn the power of image, movement, and action to unlock clarity, momentum, and transformation.

 

NEXT TRAINING OCTOBER 2026 | NASHVILLE, TN

In a world of words...

experience cuts through.

There’s no shortage of advice out there. You can talk about the problem. You can brainstorm a strategy. You can reframe the issue from every angle.

But eventually, words stop working.

Because people don’t just need insight.

They need an experience.

The most powerful breakthroughs aren’t intellectual—they’re embodied.

They happen when people see their story on the floor.

When they feel the impact of a choice in their body.

When they move through the stuck place—literally.

That’s what Experiential Narrative Practice is all about.

Stuck in the Same Story?
It’s Time to Move It.

Traditional methods often rely too heavily on conversation alone.

But some stories can’t be spoken.

They need space.

They need symbols.

They need a body-based way to make meaning.

That’s where experiential methods come in.

From sculpts to spectrograms, from floor checks to creative tools like art and Legos, Experiential Narrative Practice (ENP) gives you the training to help people:

  • Externalize confusion, so they can finally see it.

  • Engage multiple senses, so insight becomes tangible.

  • Shift their posture, perspective, and path forward.

It’s dynamic. It’s grounded. And it works.

The Cost of
Inaction

Every day you keep leading, coaching, or facilitating with only a fraction of your available tools is a day you risk missing the moment.

That client who stays in the same story loop. That team that can’t get aligned. That leader who keeps hitting the same wall.

When we don’t integrate the body and environment into the narrative work, we lose access to the most potent catalysts for change.

You don’t need more theory. You need practices that work in real space, real time, with real people.

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Explore the ENP Certification

Immersive. In-person. And unforgettable.

Our ENP Certification empowers you to:

  • Use experiential tools to work with individuals or groups.

  • Facilitate embodied breakthroughs with confidence and care.

  • Assess when experiential work is appropriate—and when it’s not.

  • Build transformational experiences that stick with people long after they leave.

You’ll practice, debrief, experiment, and stretch yourself.

This is not a lecture series. This is a laboratory.

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Not Only for Therapists

Experiential work isn’t just for trauma recovery. If your role involves helping people get unstuck, clarify values, or chart new paths—this work is for you. For example:

  • Coaches guiding clients toward vision and purpose.

  • Facilitators helping teams find alignment.

  • Leaders navigating organizational change.

  • Program directors designing transformative learning.

  • Creators bringing emotion and meaning into their work.

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Get Back What You Put In—And More.

Investing in this certification is an investment in your ability to lead, connect, and create impact. Here’s what you’ll gain:

  • Proven experiential methods you can use immediately.

  • Practical frameworks for embodied change.

  • Confidence facilitating image-based, movement-oriented storywork.

  • A felt sense of what’s possible when people move their stories.

This is the work that turns insight into action, and action into transformation.

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Your Certification Cohort Includes:

Gain the skills, tools, and confidence to lead, connect, and transform through story.

The Istoria Institute’s Certification in Experiential Narrative Practice is a 3-month hybrid cohort, equipping you with the tools to harness story as a powerful force for meaningful change in leadership, coaching, and beyond.

  • Live In-Person Training Experience
    Three immersive days of guided instruction, group practice, and experiential facilitation.

  • Three Monthly Integration Calls
    Reflect on integration of learning, share creative facilitation practices, and discuss how to best leverage your new techniques and skills.

  • Tools + Creative Materials
    Explore and use a wide range of facilitation tools, visual elements, and spatial techniques.

  • Supervision + Reflection
    Engage in feedback-rich debriefs and reflective sessions to deepen your practice.

  • Full ANI Certification Program Access
    Get access to the entire Applied Narrative Intelligence certification program online.

  • The Circle Community (Optional Add-On)
    Ongoing support through weekly Q&As, community Slack, bonus workshops, and more.

Join Now

The Certification Path

Join the ENP Founding Cohort and get full access to the Certification in Applied Narrative Intelligence.

Certification

Experiential Narrative Practice
  • Attend in-person 3-day training in Nashville.

  • Includes full access to the Applied Narrative Intelligence certification program.

  • Develop advanced techniques for guiding individuals or groups through transformative storymaking.

  • Participate in hands-on training and supervision.

Certification

Experiential Narrative Practice

Registration Open Now

$2,997

Plus optional $97/mo membership in The Circle

Certification

Applied Narrative Intelligence

Registration Closes end of February 2026

$1,497

Plus optional $97/mo membership in The Circle

  • Learn the foundational tools and frameworks of Narrative Intelligence.

  • Explore stages like Certainty, Turbulence, and Agency to navigate change.

  • Uncover the science and art behind the storytelling techniques that inspire and engage.

Level 3 Certification

Experiential Narrative Coach

Coming 2026

$4,997

Plus optional $97/mo membership in The Circle

  • Integrate Istoria's innovative and experiential coaching methodology founded in the principles and practices of applied Narrative Intelligence.

  • Receive ongoing professional development and supervision alongside a supportive community of fellow narrative practitioners.

  • Access proprietary tools, resources, and marketing assets.

The Circle

Story-Based Mentoring Community

Get ongoing support and resources in a community of leaders, creators, and changemakers growing their Narrative Intelligence to increase Narrative Influence.

  • Weekly live Q&A sessions

  • Exclusive Slack community

  • Curated tools and resources

  • Bonus workshops

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Michael McRay

Head of Istoria’s Institute

Michael McRay is a nationally recognized storytelling expert and trainer, sought-after experiential coach, and dynamic keynote speaker. He is the Head of the Istoria Institute; the founder of the life story experiential coaching practice Becoming Restoried; and is the founding host of Tenx9 Nashville (“ten by nine”), Nashville’s longest-running monthly storytelling event — 11+ years, 100+ consecutive events.

Michael has authored multiple books, including the 2020 award-winning I Am Not Your Enemy: Stories to Transform a Divided World, and the upcoming book, Becoming Restoried: Turning Our Experiences of Pain into Stories of Purpose. His facilitation and story prowess have attracted organizations ranging from big tech, to TEDx, to NASA.

In this certification, Michael will guide you step-by-step to master the frameworks, tools, and strategies to apply narrative intelligence in any context.

Frequently Asked Questions

Still Have Questions?

Schedule a brief Clarity Call with Michael McRay to get any lingering questions answered and discover whether or not the Experiential Narrative Practice certification cohort is right for you.

Your Story, Transformed. Your Impact, Amplified.

The world doesn’t need more noise. It needs leaders, creators, and changemakers who know how to shape the future through story.

Are you ready to narrate the impossible and build the inevitable?

Spaces are limited to ensure a personalized and impactful experience. Don’t wait—invest in your story, your work, and your future today.

Istoria

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